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What Does a Growth Product Manager Actually Do? – 10 Questions and Answers
Growth is more than conversion tricks or A/B testing – it’s a mindset and strategic discipline. In this interview, Jakob Gehring (ex-mobile.de, AutoScout24) shares what sets Growth Product Managers apart, how they work, and why their role is becoming increasingly vital…
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The UX Redesign Trap – And 5 Strategies to Avoid Disaster
When it comes to colours and shapes, many in the company feel compelled to have a say. Finally something tangible, finally something where I can bring in my own experiences as a user. And my penchant for beautiful design doesn’t hurt, does it? And just like that, the redesign project is born…
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Agile Retrospectives and New Year’s Resolutions: Looking Back – and Ahead
An agile retrospective can easily fall into routine. To avoid this, I propose using the New Year’s energy to take a fresh perspective. Instead of reviewing just the last sprint, he encourages teams to ask “Imagine it’s January next year – what would make us proud looking back?”…
..Lean Product Management. In action.
