Tag: Prototyping

  • The Spec Follows the Prototype: How AI Changes Product Specification

    The Spec Follows the Prototype: How AI Changes Product Specification

    AI is changing Product Specification I was two months into building a travel planning tool when I noticed I had stopped writing specs first. The tool is called newjourn: it generates routes for long, independent trips — sabbaticals, five-week journeys, the kind you can’t book as a package. You answer a handful of questions, it…

  • Storytelling: Your Unfair Advantage – Let the Story Do the Work!

    Storytelling: Your Unfair Advantage – Let the Story Do the Work!

    Too many product ideas are shared too late and too abstract — via mockups, epics, or business cases that lack emotional context. Storytelling is a powerful way to create clarity and alignment earlier…

  • The Art of Pretotyping – Fake it before you make it!

    The Art of Pretotyping – Fake it before you make it!

    Pretotyping is the art of testing product ideas before investing in full development. It’s about answering the most critical question first: “Would anyone actually use this if it existed?” Pretotyping is a mindset: Think big, start fake, learn fast…

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