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Produktstrategie: Schritte

“Hey Product Manager, go do strategy!” – 7 Steps to a Great Product Strategy

by Martin Heckmann

"Make a product strategy." may sound like a battle cry, but it's an essential aspect of a product manager's daily routine – or at least it should be. This is where the wheat is separated from the chaff...

5 May 2025
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Leadership, Methods

Featured

Fail Fast: Failing Better – 3 Steps to a Learning Organization

by Martin Heckmann

Everyone talks about learning, but few talk about failure – even though they go hand in hand. At mobile.de, the “Fail Fast” format (originally inspired by Fuckup Nights) created a safe space to openly share and reflect on failures. The goal: build a true learning culture...

1 May 2025
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Org & Processes, Featured, Methods

How Should I Slice My Product? – A Call for Customer Journey Teams

by Martin Heckmann

Traditional org structures based on components often lead to coordination overload, unclear missions, and lack of ownership. This post argues for organizing product teams around customer journeys instead, enabling better alignment with real user needs and strategic business goals...

30 April 2025
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Featured, Leadership, Methods, Org & Processes

OKRs – Objectives and Key Results: The Top 5 Pitfalls

by Martin Heckmann

Implementing OKRs can be deceptively simple, but sustaining their effectiveness poses challenges. To avoid the most common pitfalls, organisations should embrace OKRs as a tool for transparency, alignment, and continuous improvement...

22 April 2025
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Methods, Featured
Task Force: Lego-Männchen

Task Forces – Good Intentions, Bad Results

by Martin Heckmann

Task Forces are often launched with the best intentions—to quickly resolve urgent issues or unplanned requirements. But when they become permanent fixtures, they signal deeper structural problems. Over time, such setups lead to hidden costs: code quality suffers, coordination overhead increases, and product strategy gets diluted...

20 April 2025
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Featured, Org & Processes

Portfolio Kanban: Hype or Help? 3 Steps to Make It Work

by Martin Heckmann

Portfolio Kanban is more than a buzzword – it’s a powerful tool to bring transparency, flow, and focus to organisational project work beyond the team level. The post outlines how a simple physical board, regular standups, and iterative refinement helped a company gain clarity on what’s in progress, who’s blocked, and what really matter...

15 April 2025
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Featured, Methods, Org & Processes

Storytelling – Let the Story Do the Work!

by Martin Heckmann

Too many product ideas are shared too late and too abstract — via mockups, epics, or business cases that lack emotional context. Storytelling is a powerful way to create clarity and alignment earlier...

10 April 2025
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Featured, Methods

“I’m a Product Leader Now. So What’s Next?” – 4 Paths to Successful Product Leadership

by Martin Heckmann

Becoming a Product Leader is not just a promotion – it’s a shift in mindset, responsibility, and influence. Suddenly, it’s no longer just about building great products yourself, but about enabling others to do so at scale. This post outlines four key principles that help Product Leaders navigate the transition...

5 April 2025
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Leadership, Featured, Org & Processes

Pretotyping – Fake it before you make it!

by Martin Heckmann

Pretotyping is the art of testing product ideas before investing in full development. It’s about answering the most critical question first: "Would anyone actually use this if it existed?" Pretotyping is a mindset: Think big, start fake, learn fast...

30 March 2025
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Featured, Methods

Leading by Intent – The Product Owner’s Most Underrated Superpower (and 3 Common Pitfalls)

by Martin Heckmann

“Leading by Intent” is more than just explaining goals—it’s about giving purpose. Effective Product Owners act as narrators of strategy, not just backlog managers. They shape context, not just tickets...

21 March 2025
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Featured, Leadership

What Does a Growth Product Manager Actually Do? – 10 Questions and Answers

by Martin Heckmann

Growth is more than conversion tricks or A/B testing – it’s a mindset and strategic discipline. In this interview, Jakob Gehring (ex-mobile.de, AutoScout24) shares what sets Growth Product Managers apart, how they work, and why their role is becoming increasingly vital...

15 March 2025
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Methods, Featured, Org & Processes
UX Redesign: Straßenkunst in Busan (Südkorea)

The UX Redesign Trap – And 5 Strategies to Avoid Disaster

by Martin Heckmann

When it comes to colours and shapes, many in the company feel compelled to have a say. Finally something tangible, finally something where I can bring in my own experiences as a user. And my penchant for beautiful design doesn't hurt, does it? And just like that, the redesign project is born...

10 March 2025
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Methods, Featured, Org & Processes

Agile Retrospectives and New Year’s Resolutions: Looking Back – and Ahead

by Martin Heckmann

An agile retrospective can easily fall into routine. To avoid this, I propose using the New Year’s energy to take a fresh perspective. Instead of reviewing just the last sprint, he encourages teams to ask “Imagine it’s January next year – what would make us proud looking back?”...

5 March 2025
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Featured, Methods

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Recent Posts

  • “Hey Product Manager, go do strategy!” – 7 Steps to a Great Product Strategy
  • Fail Fast: Failing Better – 3 Steps to a Learning Organization
  • How Should I Slice My Product? – A Call for Customer Journey Teams
  • OKRs – Objectives and Key Results: The Top 5 Pitfalls
  • Task Forces – Good Intentions, Bad Results

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